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In 1996, Jimmy Choo and Tamara Mellon formed the now well-known Jimmy Choo company. They opened their first shop on Motcomb Street in London. After two years, they expanded to the U.S., opening shops in New York City and Beverly Hills. They also took a significant hold in Asian markets. Jimmy Choo left the company in 2001, and in 2017, the company was put on the market. Micheal Kors Holdings then bought the company that was run by Today.