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Fendi is an Italian luxury fashion house best known for its fur and leather goods. Founded in 1925 in Rome, Fendi is one of the oldest and most successful fashion stores in the world. The official store is currently headed by creative director Karl Lagerfeld. Fendi is perhaps most famous for its iconic "baguette" bag, which was designed in 1997 by then-creative director Silvia Venturing Fendi.